Tuesday, January 20, 2009

NASCAR - A Sport with a Fanbase before it was a Sport

By Matt Ryan

The National Association for Stock Car Auto Racing (NASCAR), was conceived on a bar room napkin. The bar to which the napkin belonged was known as the Ebony Bar, which was located at the Streamline Hotel in Daytona Beach. The conversation from which the napkin gained import was held in 1948 by both drivers and promoters of local stock car races. It's reported that stock car races began as early as the 1900's in the Daytona Beach area. The meeting, and the napkin, might never have come to be had a mechanic named William France, Sr. not have moved to the Daytona area from Washington, D.C. in 1935. By 1936, he, too, had been captured by the sport, and even managed to finish fifth in a local race. Mr. France was moved to participate in such a meeting after his stint in racing for two reasons: a) he believed the sport had a potential for a following, and b) he believed the drivers were being mistreated by unregulated promoters who simply chose not to pay them.

Since its inception in 1948, NASCAR has grown, involving itself in various types of racing in various locations across the country. Likely a portion of NASCAR's incredible success has been its versatile ticketing system. Not only does a fan with a NASCAR ticket have access to the largest stock car race in the country, that fan also gets to have fun at a national racing series, of which there are three: the Sprint Cup, the Nationwide Series, and the Craftsmen Truck Series. That same ticket also allows access to regional fun, such as the Whelen All-American Series (amateur auto racing); the Whelen Modified Tour (NASCAR modified division); and the NASCAR Local Racing (four geographic series).

NASCAR: THERE'S NO PLACE LIKE HOME

NASCAR has expanded from Daytona Beach, Florida to all around the world. Exhibition races have been held in two countries, and the sport is currently broadcast in over 150 countries all over the world. NASCAR's fans have made it so popular that it is currently the second most popular sport on television - second only to the National Football League. NASCAR fans contributed to almost three billion dollars in product sales last year. Even Fortune 500 companies are getting into the act. Despite this popularity, however, NASCAR appears to prefer its roots. NASCAR, it would seem, recognizes what its local and loyal fans have done for it, and has decided to maintain its major corporate presence right where it began: in Daytona Beach, Florida, as well as several offices in North Carolina. Despite its international attention, it has but two offices overseas.

NASCAR STAYS HOME, SO YOU DON'T HAVE TO

NASCAR knows why it is what it is: the fans. The fans even know why NASCAR it what it is: THE FANS! It's why a race must be seen at the track: THE FANS! They're loud, they're proud, and they make NASCAR what it is.

The fans truly are NASCAR. They create the excitement, because it's real for them. They create the anticipation, because it's real for them. They've waited an entire off-season for the chance to buy their hot dogs and beer, and holler with their fellow fans. No matter the weather, a real NASCAR fan will be there. It's a way of life.

Are you a REAL fan, or just a wanna-be fan? Are you ready to take the leap and truly to commit to the frenzy and the energy that is NASCAR?! If so, February 12, 2009 is just around the corner. NASCAR will be in Daytona Beach on that day. Do you call yourself a fan? Do you like the races, know the drivers, and think about what it might be like to be there? Then you're not a real, true blue fan. Don't wonder - experience! Buy those tickets, and buy them now! The real fans already have them, and trust me, they don't share.

Because you can bet that all the REAL fans will be where the action is. In fact, you can bet that most of the REAL fans have already purchased their tickets. They'll be watching the Sprint Cup, the Nationwide, or the Craftsmen Truck - whichever one they want. Because they'll have the ticket!! It's the ONLY way to see it ALL!

BE an American - Buy tickets for the only sport that refuses to bail out to the overseas markets! BE a NASCAR ticket holder and BE a real American! BE where everyone else wants to be - in Daytona on February 12th! BE an American, and watch America's sport! BUY your tickets, and BUY them NOW! - 20785

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