Friday, January 30, 2009

ARE YOU READY? WILL IT BE CIRCUS, OR TOUR?

By Matt Ryan

Tours, for most entertainers, serve at least two purposes. They allow the entertainer to see the world, and even more importantly, between tours and record sales, they provide the entertainer with their biggest slice of revenue. For some entertainers, namely one Britney Spears, they also provide the star with a chance to connect with fans and hopefully prove some critics wrong. One thing is for sure: Britney Spears has proven that she knows how to tour. Her debut tour took place in 1999, when she hit 56 cities across North America.

With an abundance of airplay for her latest single "Womanizer" from her sixth studio album Circus, a Britney Spears tour would make sense to be next in line. In fact, it begins March 2009. A Britney Spears tour can rake in millions for the 27-year-old star. With her father managing her finances, those millions can come in handy after spending so much on shopping sprees and legal fees.

Hit Us 'One More Time'

Although most of us may not remember it, there was a time when Britney Spears truly seemed innocent. Prior to superstardom, she sang in church revues, and in her church choir. 1998 began the change, when Britney Spears in a schoolgirl outfit looked anything but innocent. Then came 1999, which found her on the cover of Rolling Stone in nothing more than underwear - a bra and a pair of boy shorts. While some tried to think of it as "growing up," in truth it was transformation. It was the beginning of Britney Spears, the superstar. Later that same year was when she started breaking the bank. Britney's tour not only netted her millions in ticket sales, but the merchandise cost a fan likely two to three times the cost of their ticket.

The Britney Spears tour circuit has made millions for the pop singer, but her endorsements have also added to her increasing bank account. Britney Spears signed a multi-million dollar promotional contract with Pepsi in 2001 and created her first perfume called "Curious" in 2004 with the help of Elizabeth Arden. Just weeks after its release, the scent earned $100 million in sales. Piggybacking on the 2004 success, a second perfume called "Fantasy" in 2005 with similar sales grossed. Her 2006 releases of "Curious: In Control" and "Midnight Fantasy" as well as "Curious Heart" in January 2008 skyrocketed her sales beyond imagination. Despite the perfume endorsements, the success of her Britney Spears tour is what generates millions for the pop singer. Along with her Britney Spears tour, she has published four books and created a video game and a doll. She has amassed over $350 million in Britney Spears tour sales and over $185 million in merchandise for her Britney Spears tour sales.

With the average Britney Spears tour fan 16 to 24 years old, you would be smart to bring a little extra cash when going to a Britney Spears tour. Although great tickets to a Britney Spears tour will set parents back a bit, the Britney Spears tour memorabilia, including CDs, posters, t-shirts, key chains, programs and collectible jackets, can average over $100,000 a night in gross sales.

When Britney Spears is not on tour, she has continued to work. She has made television sitcom debuts, and even starred in her own reality television show. When she and former beau, Kevin Federline, were still together, they created a reality TV show in 2004 called Britney & Kevin: Chaotic. Britney also made appearances on several other shows, including Will & Grace in 2006 and How I Met Your Mother in 2008. As her fans know, Britney's had some tough times of late, but she's ready to show them that all is well, and that she's back while she's hard at work on her upcoming tour.

CIRCUS - A BRITNEY SPEARS TOUR

Mega live entertainment and multimedia production company AEG Live will produce her 2009 Britney Spears tour. This Britney Spears tour will begin in New Orleans on March 3, 2009 and close in Chicago April 29, 2009. The Britney Spears tour will make two stops in Canada in March and April 2009, as well as eight stops in Europe. Next year will be another exciting one for Britney Spears' fans. The Britney Spears tour is coming to a city near you! - 20785

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